Rebelle massachusetts6/27/2023 ![]() The non-profit works with young people caught up in the criminal justice system, who in some way have a relationship to cannabis. They also partner with ROCA, a Boston-based nonprofit that helps lift Black and brown men and women out of poverty through programming, job training and more. Rebelle donates 3% of its net profits towards expunging low-level cannabis convictions in the state of Massachusetts. “I thought, let me establish the brand in the place that New Yorkers go so that when I’m able to open my store in New York City, we’ll come to the market as a trusted, recognizable brand,” Hanna says, adding that there are plans to open a New York City location that embodies the same luxury shopping experience paired with the hygge design, though the design will feel true to the spirit of New York.Ī long-time cannabis consumer herself, Hanna never understood why the U.S. The Berkshires is one of the closest vacation destinations for New Yorkers where marijuana is legalized and will allow New Yorkers to become familiar with the brand. The decision to open Rebelle in the Berkshires was out of convenience and to set the foundation for future expansion. The yurt is a retail experience for customers to engage with Rebelle's products. “We’re fortunate to be able to use the outdoors to introduce experiential retail to our customers and cannabis in a natural kind of way.” “We have a big expansive lawn so we set up a yurt outside and have programming with different light and music and coordinate that with the different types of cannabis experiences you can have, which we will be launching this summer,” Hanna says. ![]() Hanna wanted to also create an engaging experience for Rebelle’s customers, which is why they created a terpene experience table to smell the cannabis before purchasing a rotating selection of merchandise within the store and an outdoor yurt. I wanted it to feel hygge, appropriate to the Berkshires and have a neutral, woodsy color palette.” It’s these small design details that make it into a warm, inviting and approachable space. “It’s just another way of making people feel comfortable. “There are a lot of curves and circles in the space because sharp corners feel hard,” she says. I plan to spend a self-imposed lockdown evening enjoying this head candy.The store offers a luxury shopping experience for cannabis. Apparently, this balance works as a paranoia protector. He suggested a black cherry chocolate bar with a 1:1 ratio of cannabinoid (CBD) to THC. While my husband is a cannabis connoisseur who says a toke or two improves his creativity and concentration, marijuana can make me feel anxious so I asked a knowledgeable budtender to recommend something that would make me feel happy instead of hoppy. In keeping with its name, the socially-conscious owners donate 3% of its net profits to expunging low-level cannabis convictions. ![]() Another unique offering is chill time in a yurt, complete with meditative light and sounds. In addition to a menu of locally-sourced flowers with descriptions like “giggly” and “relaxing,” Rebelle will offer workshops on wine/food/cannabis pairings (the cannabis flavor palate includes pepper, spice, citrus, wood and floral “notes”), and host bachelorette and birthday parties in the post-pandemic future. “I wanted to give my customers a place where they can linger and unwind,” says Hanna. While many dispensaries can have a medicinal feel, this beautifully designed woman and minority-owned shop is warm and welcoming.Įverything from its resin-infused countertops and displays of pre-rolls, tinctures and aromatic buds, to the wallpaper of nude nymphs was meticulously chosen by founder Charlotte Hanna, a former interior designer. My husband and I recently visited Rebelle, the high-end cannabis store tucked in the leafy Berkshires town of Great Barrington, MA. “Tourist in My Own Country” by Jodie Gouldīehind the Green Door of Rebelle Cannabis Dispensary
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